Mitsubishi Motors Launches 2023 Outlander Special Editions to Celebrate 40 Years in the U.S.

Mitsubishi Motors North America, Inc. recently celebrated its 40th anniversary. To further commemorate 40 years of operations in the United States, the brand is expanding its flagship family of seven-passenger SUVs with special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value.

The 40th Anniversary Outlander includes the same quilted-leather door inserts in black and saddle tan, a black headliner and pillars, and semi-aniline leather-appointed seating surfaces as the top-of-the-line SEL Premium Package, and ups the ante with a unique Black Diamond and Bronze two-tone paint scheme and 40th Anniversary badges. All 40th Anniversary models are fitted

Mitsubishi Motors North America, Inc. recently celebrated its 40th anniversary. To further commemorate 40 years of operations in the United States, the brand is expanding its flagship family of seven-passenger SUVs with special Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electric Vehicle (PHEV), combining a unique paint scheme, badging and premium accessories, and offering a special value.

The 40th Anniversary Outlander includes the same quilted-leather door inserts in black and saddle tan, a black headliner and pillars, and semi-aniline leather-appointed seating surfaces as the top-of-the-line SEL Premium Package, and ups the ante with a unique Black Diamond and Bronze two-tone paint scheme and 40th Anniversary badges. All 40th Anniversary models are fitted with the brand’s signature Super All-wheel Control (S-AWC)1 all-wheel drive system, a power panoramic sunroof, Bose Premium sound system, and a 10.8-inch Head-Up Display as standard.

“Throughout the past 40 years, Mitsubishi has earned a reputation in this country for reliable, capable, and convenient vehicles that offer great value, winning the loyalty of many repeat customers,” said MMNA President and CEO, Mark Chaffin. “Our 40th Anniversary Special Edition Outlander and Outlander PHEV are more than just a celebration of that brand heritage, they are a powerful step forward into our next 40 years of success in the U.S.”

From its inception to today’s MMNA, the company has always held close to one ideal: to design, engineer, and market vehicles that offer outstanding value and safety, leading-edge design, and pride of ownership. The past 40 years have seen vast changes in consumer preferences and tastes, and MMNA has seen both good years and slack ones. Even during the supply-chain challenges brought about by Covid-19, MMNA’s sales performance remained strong, and the company is poised for another 40 years of turning heads and driving excitement. 

Mitsubishi of Orange Park is honored to be a part of the exponential growth that Mitsubishi Motors has experienced over the last 40 years. Proudly serving the greater Jacksonville, Florida area the Hanania Automotive Group is proud to service the community and offer a wide variety of inventory for new vehicles and pre-owned vehicles. You can visit Mitsubishi of Orange Park today to see our selection of brand-new 2023 Outlanders! 

Read more HERE from Mitsubishi. 

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.

Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. In its Environmental Targets 2030, MMNA’s parent company Mitsubishi Motors Corporation has set a goal of a 40 percent reduction in the CO2 emissions of its new cars by 2030 through leveraging EVs — with PHEVs as the centerpiece — to help create a sustainable society.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, New Jersey, Texas and Florida.