Mitsubishi Motors Tops Mass-Market Segment of J.D. Power 2023 U.S. Customer Service Index Study

For the first time in the 43-year history of the J.D. Power U.S. Customer Service Index (CSI) Study, Mitsubishi Motors North America, Inc. (MMNA) ranked first in the mass-market segment in the annual study of customer satisfaction with service at new-vehicle dealerships. The 2023 CSI results have Mitsubishi scoring highest among 18 mass-market brands, and second overall. Mitsubishi’s 2023 CSI score of 884 was 14 points higher than its nearest rival, and represented a 30-point year-over-year improvement, the greatest among all mass market brands.

“From our in-house staff at MMNA, to our field reps across the country, to all of our dealer partners nationwide, we’ve all dedicated ourselves to giving Mitsubishi Motors customers the best experience possible,” said Mark Chaffin, President & CEO, MMNA. “Our hard work has paid off – both for us and our customers. After we finished tenth in the mass market segment in the Study in 2018, it made us question everything that we were doing. Now to see us ranking first among all mass-market brands in the J.D. Power 2023 U.S. CSI Study, well, this is truly an accomplishment worth celebrating. Thanks and congratulations to the entire team on this milestone achievement.”

New this year, the J.D. Power U.S. CSI Study includes model segment rankings to provide even more granularity about the service experience based on customer preferences, vehicle use and more. Mitsubishi Motors not only earned the J.D. Power Award for ranking first among all Mass Market Brands evaluated, the three-diamond brand also took top honors in the new Mass Market SUV segment.

The annual J.D. Power U.S. CSI Study examines customer satisfaction with maintenance and repair service at new-vehicle dealerships. Owners of one to three-year-old vehicles are surveyed regarding their most recent dealership service experience for both in-warranty and customer-pay service work. The study examines satisfaction in five measures of service experience – Service Initiation, Service Advisor, Service Facility, Vehicle Pick-up and Service Quality – to calculate Overall CSI scores.

Orange Park Mitsubishi is eager to share in the excitement. You can shop our selection of new Mitsubishi Outlanders today! The Hanania Automotive Group is here to serve the greater Jacksonville, Orange Park, and Duval County, Florida area with all car-buying needs. You will receive exceptional customer service from start to finish with your one-stop shop. 

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ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. In its Environmental Targets 2030, MMNA’s parent company Mitsubishi Motors Corporation has set a goal of a 40 percent reduction in the CO2 emissions of its new cars by 2030 through leveraging EVs — with PHEVs as the centerpiece — to help create a sustainable society.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, New Jersey, Texas, and Florida.

For more information on Mitsubishi vehicles, please visit media.mitsubishicars.com.

About Hanania Automotive Group: 

The Hanania Automotive Group located in Jacksonville; Florida was founded in 1998 by Jack Hanania. Now in business for almost 25 years, the Hanania Automotive Group has over 15 locations across the state of Florida and Pennsylvania. Dedicated to bettering the community that supports them, Hanania Auto has donated to local charities significantly impacting the progress of many incredible organizations. Focused on the client experience, Hanania is bringing about change through innovative ideas that engage the next generation of automotive consumers.