March 15th, 2023 by

  • Ascent received the highest possible rating for the updated IIHS moderate overlap front crash test
  • Subaru has earned more IIHS TOP SAFETY PICK+ awards than any other brand since 2013 (as of February 2023)*

Subaru of America, Inc. announced that the 2023 Subaru Ascent received the highest possible rating from the Insurance Institute for Highway Safety (IIHS) for their moderate overlap front crash test. As part of its ongoing efforts to improve vehicle safety, IIHS introduced the new, tougher moderate impact front crash test to encourage safety improvements for rear seat passengers.

To assess current model performance, the IIHS tested 13 midsize SUVs, including the 2023 Subaru Ascent. The new test incorporates a Hybrid III dummy representing a small woman or 12-year-old child positioned in the second row behind the driver and uses specific metrics that focus on the injuries most frequently seen in rear-seat occupants.  The Ascent was one of only four vehicles in the tested group to earn the highest possible rating of “Good”.

The Ascent has been an IIHS TOP SAFETY PICK for six years running (2018-2023) including the highest honor of TOP SAFETY PICK+ (2021-2023).

“We are thrilled that another one of our Subaru models received the highest possible rating in this new tougher test,” said Thomas J. Doll, President and Chief Executive Officer, Subaru of America, Inc. “Our top priority with Ascent, and all our models, is to provide customers with vehicles meeting the highest standards in safety.” 

The 2023 Ascent offers a spacious interior with flexible seating options and a long roster of safety, driver assist and in-vehicle technologies. Available in six trim levels – Base, Premium, Onyx Edition, Limited, Onyx Edition Limited, and Touring – the 2023 Ascent has a starting MSRP of $33,895 is now available at Subaru retailers.

Come and get your new Subaru Ascent at Subaru of Orangpe Park today. Our selection does not stop at Subaru though. We have an extensive inventory of pre-owned cars, trucks and SUVs as well! When you shop with Subaru of Orange Park, you will receive top-of-the-line customer service from start to finish, and every time you bring your vehicle in to be serviced. Check out our current offers for service specials, new, and pre-owned specials as well.

Since 2013, Subaru has received a cumulative total of 69 TOP SAFETY PICK+ awards, which is more than any other brand. For the full list of 2023 IIHS winners, visit the IIHS website.

Original Source

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile manufacturing plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $270 million to causes the Subaru family cares about, and its employees have logged nearly 78,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

About Hanania Automotive Group

The Hanania Automotive Group located in Jacksonville; Florida was founded in 1998 by Jack Hanania. Now in the business for almost 25 years, the Hanania Automotive Group has over 16 locations across the state of Florida and Pennsylvania. Dedicated to bettering the community that supports them, Hanania Auto has donated to local charities significantly impacting the progress of many incredible organizations. Focused on the client experience, Hanania is bringing about change through innovative ideas that engage the next generation of automotive consumers.  

Posted in Awards, News, Subaru